| Phases | Description | Production | Retailers | Store Count |
|---|---|---|---|---|
Brands at this stage have an idea they want to develop, are currently working on a product idea, or are actively developing a formulation. If you’re in this stage, you’re likely: • Brainstorming ways to create your amazing idea • Testing out different recipes in your kitchen • Going to food stores to check out similar products. • Making your recipe in your restaurant and serving it fresh to customers. | At home kitchen | 0 | 0 | |
Brands at this stage are selling at farmers markets, or restaurants making their products and looking into retail. If you’re in this stage, you’re likely: • Manufacturing in a local commercial kitchen • Testing out branding • Gathering feedback from customers • Connecting with retail locations • Opening up an online storefront | Commercial Kitchen | Local co-ops | 1-30 | |
Brands at this stage are beginning to build out local/regional sales through independent stores or regional chain. They are likely unable to keep up with production volume and are ready to move into (or have already moved into) a co-man. | Incubator, co-man | Small chains | 30-400 | |
Brands at this stage are growing rapidly. Expenses start to increase as they build out their team, and either switch co-mans to support increased capacity or add an additional line. | Co-man | National retailers | 2000+ |