Ideation is the start of the CPG process. Thoroughly exploring all your options before you begin development is critical in saving time in the long run.
Market research is critical to do because it helps you understand consumer preferences, identify market trends, and assess competition, allowing you to tailor your product and marketing strategies for a higher chance of success. Doing it earlier on will save you time and money during your product development.
A formulation (as opposed to a recipe) is critical to taking your food product to the next stage.
An overview of food processing terminology
A product’s price is based on COGS (cost of goods), the retailers margin, and the brand’s margin. Even if you don’t have your exact COGS, having an estimated price range is useful in planning.
An overview of Organic, Non-GMO, Kosher, and Halal products
Food products can be labelled as gluten free in 2 ways; either as a claim (a statement made by the manufacturer) or certified as gluten free via a 3rd party. A gluten free certified facility is not necessarily required for a gluten free product.
Food incubator and accelerator programs provide support and resources to startup food and beverage brands.
A Product Specification is a detailed document that provides essential information about a food product, including its ingredients, physical characteristics, quality standards, and production processes, serving as a reference for consistency and quality control.
Manufacturers have 2 different ways they engage with a brand. Turnkey manufacturing in the food industry refers to a comprehensive service where a company handles the entire production process, from concept to finished product, while tolling involves outsourcing specific stages of food production to a third-party provider who charges fees for those services.