CPG Timeline

1. Product Creation
Ideation
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Ideation
Ideation is the start of the CPG process. Thoroughly exploring all your options before you begin development is critical in saving time in the long run.
Market Research
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Market Research
Market research is critical to do because it helps you understand consumer preferences, identify market trends, and assess competition, allowing you to tailor your product and marketing strategies for a higher chance of success. Doing it earlier on will save you time and money during your product development.
Product Formulation Development
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Product Formulation Development
How to Convert Your Food Product Recipe to a Formula (and why!)
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How to Convert Your Food Product Recipe to a Formula (and why!)
A formulation (as opposed to a recipe) is critical to taking your food product to the next stage.
Processing Glossary
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Processing Glossary
An overview of food processing terminology
Product Development Overview
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Product Development Overview
Product Development Template
Product Development Template
2. Go-to-Market Strategy
How to Correctly Price your Food or Beverage Product
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How to Correctly Price your Food or Beverage Product
A product’s price is based on COGS (cost of goods), the retailers margin, and the brand’s margin. Even if you don’t have your exact COGS, having an estimated price range is useful in planning.
Selling Your Food or Beverage Product – Which Sales Channels Are Right For You?
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Selling Your Food or Beverage Product – Which Sales Channels Are Right For You?
3. Product Commercialization
Production Volumes and MOQs
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Production Volumes and MOQs
Product Velocity
Product Velocity
Commercial Ingredients
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Commercial Ingredients
Navigating Financing Options: Types of funding for your future projects
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Navigating Financing Options: Types of funding for your future projects
Small brands often need capitol to hold them over between the production and sale of their product. This can come in varying forms.
Food Certifications & Labeling
Food Certifications & Labeling
An overview of Organic, Non-GMO, Kosher, and Halal products
Process Authority Letter
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Process Authority Letter
A Process Authority Letter is a document written by an expert in thermal food processing, certifying the safety of a certain thermal process. It is required for low acid canned foods, acidified foods, and food products containing meat, poultry, or eggs.
Gluten Free Labeling & Certification
Gluten Free Labeling & Certification
Food products can be labelled as gluten free in 2 ways; either as a claim (a statement made by the manufacturer) or certified as gluten free via a 3rd party. A gluten free certified facility is not necessarily required for a gluten free product.
Incubator Programs
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Incubator Programs
Food incubator and accelerator programs provide support and resources to startup food and beverage brands.
4. Contract Manufacturing
Co-man industry secrets
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Co-man industry secrets
Discovery Call
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Discovery Call
Evaluating Co-Mans: A Step-by-Step Guide
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Evaluating Co-Mans: A Step-by-Step Guide
How to Write an Effective Product Specification Sheet for Manufacturing
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How to Write an Effective Product Specification Sheet for Manufacturing
A Product Specification is a detailed document that provides essential information about a food product, including its ingredients, physical characteristics, quality standards, and production processes, serving as a reference for consistency and quality control.
Service Model: Turnkey vs Tolling in CPG contract manufacturing
Service Model: Turnkey vs Tolling in CPG contract manufacturing
Manufacturers have 2 different ways they engage with a brand. Turnkey manufacturing in the food industry refers to a comprehensive service where a company handles the entire production process, from concept to finished product, while tolling involves outsourcing specific stages of food production to a third-party provider who charges fees for those services.