Once a brand feels like they have outgrown their own means of production (whether that’s in-home or via a commercial kitchen), they begin to explore the idea of working with a co-man. Their thought process is often that they need to have a co-man lined up before they can even consider selling their product, because how are they supposed to sell a product they don’t have?
The issue with this next step is twofold:
- Manufacturers have minimums, also known as MOQs, for their productions that need to be hit
- Manufacturers aren’t interested in working with brands who don’t have a clear idea of where and how they will sell their products, as it means the brand will require extra flexibility that the co-man often cannot offer.
So, how to combat this?
A Go-To-Market Strategy
Before beginning the co-man search in earnest, brands need to create a solid go-to-market strategy. If this sounds unfamiliar at all, you likely aren’t ready, so head over to our resources page to read about a Go-To-Market Strategy.
Minimum Co-Man Requirements
Here is the checklist of what you’ll need before you should begin to search for a contract manufacturer
Note - while smaller manufacturers will help you scale up a formulation, we suggest you do the work ahead of time to create a formulation based on weight, rather than approach them with a recipe.
Marketing & Sales Information
Here are some additional documents and pieces of information that would be helpful to have when approaching a co-man, but are not as necessary, especially if you are a startup brand.