Phase 4: Growing 🟡

Phase 4: Growing 🟡


Brands at this stage are growing rapidly. Expenses start to increase as they build out their team, and either switch co-mans to support increased capacity or add an additional line.

Store Count



National retailers



Look at you go!

Growing brands have established a solid market presence and are experiencing sustained increases in revenue and market share. They have successfully navigated the challenges of the early stages and are now focused on expanding their reach, both regionally and, in some cases, nationally. These brands are optimizing production processes, building strong relationships with retailers, and investing in marketing campaigns to strengthen their position in the market.

Contract Manufacturing

They most likely are actively working with a co-man, or possibly exploring switching manufacturers to someone who has increased capabilities.

For the most part, these brands have all their ducks in a row, and their needs tend to be more on the marketing or distribution side.

Explore articles on our main page based on what your brand needs. We will be working on material for brands in phase 4, but if there are any topics you’d like more details on, please send an email to