Definition
Also known as Suggested Retail Price (SRP), this is the price the maker of a product recommends for it in customer-facing retail stores. It is commonly 2.5-3 times a wholesale price.
Relevant articles
Also known as Suggested Retail Price (SRP), this is the price the maker of a product recommends for it in customer-facing retail stores. It is commonly 2.5-3 times a wholesale price.